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The St. Ives Product America Wanted Is Finally Here

Growing up in my household, the words ?€?St. Ives?€? and ?€?facial scrub?€? were practically synonymous (the classic apricot offering was irreplaceable), but it seems my family wasn?€?t the only one to think that way, as the go-to exfoliation brand gears up to introduce its first-ever limited-edition product 62 years after its inception in 1955. Voted on during the brand?€?s crowdsourcing #NEXTTOPSCRUB campaign (the five-week contest invited consumers to be part of the innovation process for the first time by helping select the next face scrub to hit the market), the Rise & Shine Energize Coconut & Coffee Face Scrub ($4) rolls out exclusively at Target stores next month, and it is absolutely worth the wait.

Tapping the original Apricot Scrub for its skin-loving benefits, then adding the energizing and summer-friendly ingredients (and scents!) of coconut and coffee, this addition to the lineup is sure to please. As repeat customers of the original scrubs know, a dime-size amount of the formula is all you need for deeply exfoliated, clean skin, but this new-and-improved version uses updated ingredients (walnut shell powder acts as a 100-percent natural exfoliant, while pure coconut fruit extract works to repair damaged skin) to keep skin soft, glowing and ready to go makeup-free. The scrub hits Target exclusively on July 9 and will stay until September 31, so act fast and stock up?€¡±you and your skin won?€?t want to miss or run out of this one.

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