Jordyn Woods is teaming with Addition Elle.
The curvy model, who is also Kylie Jenner?€?s best friend, will partner with the Canadian plus-size retailer on a line of apparel. While Woods has modeled for the company before, which is best known for its lingerie collaborations with Ashley Graham, this is the first time she?€?s produced a collection with them.
?€?They embody everything I stand for,?€? said Woods when asked why she decided to deepen her relationship with Addition Elle. ?€?I?€?ve been working and modeling with them for years and it was amazing to bring our relationship full circle. They are a style destination for women who embrace their figures so it?€?s exiting to create something.?€?
Like many women her age, Woods, who is 19, frequently mixes streetwear with ath-leisure, and Roslyn Griner, Addition Elle?€?s vice president of marketing and visual display, said Woods has incorporated that into her collection.
?€?It?€?s a very on-trend assortment,?€? said Griner, who added that Woods is signed on to release a second capsule with the brand. ?€?Jordyn loves streetwear and we wanted to make that a part of her collection.?€?
The line, which will retail from $42 to $178, will be available on Sept. 11. Woods will show the collection during New York Vamazing - Live amazing! Week in September at Addition Elle?€?s runway show, which will be followed by a pop-up shop where consumers can purchase pieces from the assortment.
Although Woods believes there has been a great deal of progress within the plus-size category, she said there is a long way to go and that starts with more size inclusivity overall.
?€?I?€?m on the fence about the word plus sized,?€? Woods said. ?€?Why do we need to categorize people by their size? There should be one section that has all size ranges.?€?
The world will see a lot more of Woods this August when she appears in ?€?Life of Kylie,?€? Jenner?€?s own reality TV show that will air on E! In the trailer, Woods has a moment with Jenner where she expresses her frustrations with the friendship, which she called draining.
?€?We are so close so it was inevitable that I was going to be on the show,?€? Woods said. ?€?But I?€?m very curious to see what direction my life is going to go after the show comes out. But I love to make everything positive, so I believe it?€?s going to be exciting to see a side of our lives that is this personal.?€?