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Aerie Removed Photoshop from Ads and Sales Went Way Up

Ever since Aerie made the promise not to heavily photoshop its
models and feature all body types, the brand has been the focus
of a lot of positive press. But great press doesn’t always mean
great sales.

Fortunately for Aerie ¡ª and for women everywhere who want to see
more campaigns of its kind ¡ª body positivity has lead to a huge
increase in sales. In 2015 alone, the brand’s sales increased by
20% according to a report from parent company American Eagle. The
#AerieREAL campaign helped push sales up by 26% in the last
quarter of the year, a key selling time for the holiday season.

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