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‘I think I went blind for like three days’: Internet is divided over true meaning of ‘No More Tears’ shampoo

One of the oldest and most controversial beauty debates is still raging: What is tear-free baby shampoo?

Well, it depends on who you ask. Some argue that a no-tears stamp signifies a gentle formula that won?€?t sting a child?€?s eyes; others insist it means the product detangles hair, leaving it less prone to breakage. Complicating matters is this question: If the latter is true, does that also mean there?€?s no crying because hair is knot-free?

The questions surfaced on Instagram Sunday night when the comedy site F*ck Jerryposted a meme featuring L?€?Oreal Kids Orange Mango Smoothie Shampoo with a caption that read in part, ?€?One time when I was younger, I had some of that no-tears shampoo and I wanted to see if it was legit so when I was in the shower, I squirted it into my eye and I think I went blind for like three days.?€?

The post triggered a new debate in the comments section. ?€?Nah, no tears is definitely in reference to eyes and crying. Guaranteed,?€? one person wrote. Another countered, ?€?It means it untangles your hair so well so when you brush it you won?€?t cry. It?€?s a girl thing.?€? And: ?€?I have to go and rethink some things in my life.?€?

A look back on these classic hair ads only adds to the confusion.

Back in the early 1970s, Johnson & Johnson (which trademarked the slogan ?€?No More Tears?€?) debuted ?€?No More Tangles?€? detangler spray??for kids, in a bottle that??read, ?€?No more tears.?€? In the TV spot, a preschool-age actress said, ?€?I have this terrible problem with my hair after shampooing. The comb gets stuck in the tangles and it hurts. Thank goodness Johnson?€?s just invented No More Tangles ?€? and see how shiny and manageable my hair stays.?€? Verdict: detangler.

Then there?€?s this contradictory J&J ad from the 1980s, starring a child shampooing her hair alongside her mother. ?€?Johnson?€?s cleans gently,?€? says the mom. Her kid pipes up, ?€?No more tears!?€? The mother adds, ?€?So it can?€?t hurt my hair.?€?

?€?And unlike some other baby shampoos,?€? begins the mom, before her kid says, ?€?it can?€?t hurt my eyes.?€? Verdict: Dizzyingly unclear.

There?€?s also this L?€?Oreal ad from 1991 for its Kids?€? Extra Gentle 2-1 Shampoo, which features kids wearing bathing suits and washing their hair. ?€?Tear free for eyes,?€? the ad claims, depicting a boy wiping serious gobs of suds from his eyes while smiling and laughing. Verdict: It won?€?t sting your eyes.

Johnson & Johnson has a modern-day explainer on its website called ?€?What Does the ?€?No More Tears?€? Trademark Mean??€? which reads, ?€?It tells nurses that the product is formulated for ocular safety and tells mothers that the product is gentle, safe, and mild for their babies?€? developing skin and eyes.?€?

The company also sells a baby shampoo-conditioner hybrid called ?€?No More Tangles?€? made with its ?€?No More Tears?€? formula.

And Baby Dove sells Rich Moisture Shampoo, which promises to be ?€?tear-free?€? on its website. ?€??€?No Tears?€? means that the formula is tear-free related to babies?€? eyes,?€? a Baby Dove representative tells Yahoo Beauty. ?€?Baby Dove Rich Moisture Shampoo is ophthalmologist, dermatologist, and pediatrician tested. The tear-free formula is hypoallergenic and pH neutral.?€?

Johnson & Johnson and L?€?Oreal did not return Yahoo Beauty?€?s request for comment.

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