Taylor Swift dropped her new single late Thursday night, and the music video for it will debut Friday morning on Good Morning America. But for Swifties who’ve waited three long years for #TS6, Nov. 10 is still a long ways away.
And that’s why Taylor Swift made merch.
That’s right: The singer didn’t just release “Look What You Made Me Do” on Thursday, she also relaunched her website with a ticket link and a new e-commerce store. It has 11 items so far, including an album cover T-shirt and a hat that has “rep” on it (“reputation doesn’t work quite as well on a hat, I guess).