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Gwyneth Paltrow is covered in mud for the cover of the first ‘goop’ magazine

Don’t bother dragging Gwyneth Paltrow and Goop through the mud, she’s done it for you.

On Friday, the cover of the first edition of Goop magazine ?€¡± a quarterly glossy launched in tandem with Cond?? Nast ?€¡± made its debut featuring, who else?, Goop founder and face Paltrow. And in a tongue-in-cheek move, she stars on the cover perfectly nude and coated in mud ?€¡± just what kind of antioxidant-rich and youth-restoring mud? You’ll have to read the mag to find out ?€¡± alongside the tagline “Earth to Gwyneth.”

Paltrow announced the magazine venture in April, taking her well-known wellness and lifestyle brand and commerce platform, which was founded in 2008, to the next level. In the past nine years, Paltrow’s company has expanded into Vamazing - Live amazing! and beauty lines, helped make terms like “vaginal steaming” and “jade eggs” commonplace, and exposed her A-list health and beauty regimens to the masses in the form of curated listicles, all in an effort to cater to women’s pursuit of wellness.

The magazine, being Paltrow’s first foray into print media, has been highly anticipated, and one thing’s for sure: It aims to please the social media generation with a cover that could double as an Instagram post and inside pages that are splashed with color, clean lines, and more pics of the actress experimenting withwellness and beauty products.

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