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ASOS models wear fake baby bumps, and social media is confused

Parenting blogger Louise Pentland noticed something strange about ASOS¡¯s maternity-wear models ¡ª the ¡°expecting¡± models were actually wearing fake bumps.

Questioning the online retailer on Twitter, Pentland wrote: ¡°Dear @ASOS, why do you use models with weird fake bumps instead of pregnant models? I¡¯m sure some are pregnant but a lot are fake :(.¡±

ASOS replied, ¡°Model welfare is important to us. We don¡¯t want pregnant models on their feet all day so we use a prosthetic maternity bump.¡±

ASOS said it didn¡¯t want to put pregnant women under unnecessary stress. (Photo: ASOS)

Satisfied with the answer,?Pentland said: ¡°That makes sense.¡±

But a lot of others disagreed.

¡°That¡¯s not giving an accurate image of what your clothing will look like on an actual pregnant woman though,¡± said one woman. ¡°But plenty of pregnant women are on their feet all day ¡ª sounds like a bit of a bulls*** answer to me,¡± wrote another.

And they have a point. According to a 2011 census brief, more woman than ever are working throughout their pregnancies. In the 1960s, about 15 percent of pregnant women worked up until a month before their due date, but this figure has drastically increased. By 2008, more than 50 percent of women were still punching their time cards with just a month to go.

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