Adored by millions of fans across the globe, the singer, actress, and social media powerhouse is one of Puma¡¯s biggest ambassadors, and she brings her value to the brand once again to promote the latest stylish women¡¯s sneaker. Hailed by the brand as the ¡°ultimate inspiration for daring women¡± and the muse behind the shoe¡¯s design, Gomez models the Defy while also wearing a sizzling Puma workout outfit in the campaign¡¯s promotional images.
The shoe itself is an amalgamation of a sporty performance trainer and a casual design inspired by the current chunky sneaker trend. The upper is constructed in a performance knit material that offers a sleek, lightweight fit, with triangular TPU reinforcement at the base for extra support and a bit of flair. The training shoe-inspired upper sits atop a platform sole (that seems to take inspiration from Rihanna¡¯s Puma Creeper line) to add the casual aesthetic.
Speaking about the new sneaker with a defiant theme, Gomez had this to say: ¡°To Defy is to be brave. ¡°It¡¯s about pushing the envelope and not obeying any expectations placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.¡±
The Puma Defy is available beginning today online from the brand at at select retailers.